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RDM Challenges > Sketch Your CAT-iq !

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• Carin

  Carin July 20, 2008, 10:29 pm "It would be useful to SMS with this product. With this larger keyboard it makes SMS easier, also for people who are 'afraid' to SMS on a mobile phone" reply

• nikes

  nikes July 21, 2008, 3:25 am "it shall be black..." reply

• Roger

  Roger July 31, 2008, 9:56 am "Not an area that you asked people to comment on, but are you really going to market with CAT-Iq as your brand name? Using an acronym as a brand name is one of the biggest no no's in marketing, simply because the result is usually cryptic, low on positive connotations, often miselading & usually not particularly emoitve. This is especially the case if it forms a word that has preconceived perceptions. Imagine for a second if Google called themselves ISES Internet Search Engine (with an S on the end). Sure your acronym means a nice fury thing (though many hate cats), but what's that got to do with the benefit of your brand? Great brand names connote the benefits of the brand Lexus is LeXuS because is is closely linked to LuXuriouS in the consumers mind. Brand linquistics shows that if you keep the frist & lsat lrettes of a wrod the smae poelpe can slil raed waht is wirtetn. People have internal understandings of letters & groups of letters that affect their understanding of your brand. If you aim to sell this to consumers, I think you've got to go back to what are your key insights that you have on why consumers would want this (above alternatives) & build a brand from the benefit you are trying to deliver rather than the technology behind it. I know there will be reasons for use of the name, but my view is that it just throws you. I quickly looked at everything & your website & am still a little lost as to what your actually selling. I might get it with time, but the point is, with the consumer you don't have time. If they don't get it instantly you're no where (or worse off than you could be) and that attitude should start with the brand name. " reply

• makeasplash

  makeasplash July 31, 2008, 11:30 pm "I agree with Roger. However, I think the cat icon would be memorable and useful for many purposes. I suggest keeping just the icon and use the "Cordless Advanced Technology" tagline and lose all the rest. It's way too busy and confusing." reply

• ingrid

  ingrid August 1, 2008, 8:07 am "cool challenge!! and very nice redesigns ;) " reply

• PTish

  PTish August 27, 2008, 4:50 pm "Almost half the RDMs left :o" reply

• Frank Hogestijn

  Frank Hogestijn October 15, 2008, 8:25 pm "I do have a dect myself. Oldfashioned but reliable. What I realy need is to be connected directly to people/companies I would like to. Instead of dialing long numbers I would like the machine that to do for me, while the only thing I would like to do is press a picture of a person or a businesscard of a company on my phone which should be no larger than a watch and is connected to my wireless network in my office/house/car. Ideally i should be able to scan/receive business cards on my (dect)phone-computer and be able to import them into my system. The only function the watch should have is to scroll, call and end the call and maybe an emergency call to alert the police when something is not OK. In this case it should also have a GPS." reply

• PTish

  PTish October 16, 2008, 11:01 pm "Sounds good. Why don't you create a redesign out off it? :)" reply

• sjoske

  sjoske October 29, 2008, 11:00 am "the name of this product is too confusing. the background music is very annoying. but the concept looks nice.." reply

• normandesign

  normandesign October 29, 2008, 6:59 pm "I agree with Roger, names are dangerous things to play around with. One of the reasons most cars have fictitious names and most products have numbers. I even remember reading about a carname that seemed fictitious in English, but that had a great similarity with a Spanish word with a negative connotation. The car was a success in English speaking and non Spanish speaking countries but bommed in the Spanish speaking countries. And I understand the makers like the cat connection, but ACT-iq would have sounded just as good, although is sounds almost like attic. I wonder if a name like DECT Puck, looking at the shape, might have been more appropriate. Another point to remember with CAT and yellow, is that CAT in the US is short for Caterpillar the heavy duty machinery company and their colour is yellow. This could get you in trouble, even if you write CAT with purple. But Caterpillar writes its name in Black." reply

• hoevenry

  hoevenry November 1, 2008, 9:44 am "very nice and a product of the future" reply

• Wielbasten

  Wielbasten November 2, 2008, 7:56 pm "Ik vind het logo veel te complex en ook de naam is niet echt gevonden." reply

• JIJanssens

  JIJanssens November 3, 2008, 7:41 pm "What a great idea! Very nice. However, who would like to buy these things? I find it a nice idea, it probably hasn't got potential for the greater public. I do have an idea to improve this invention: How nice would it be if there were also a picture of the persone you're talking to, or, even better, some sort of webcam." reply

• ninn

  ninn November 3, 2008, 9:52 pm "het is handig voor mensen die niet kunnen smsen of met de webcam om kan gaan." reply

• Jelle51

  Jelle51 November 8, 2008, 9:35 am "I would chance the small iq into IQ, because that is what 95% of the consumer know best. The product is a good one, but is there a possibility to use it for blind people too (just a thought)..?" reply

• Reggaeton

  Reggaeton November 8, 2008, 1:46 pm "As others said, it would be useful for blind people or to continue a game when your playing partner is in another area for example the kitchen to cook dinner. At the other side, it isn't that much fun when you're playing with this small thing en don't see your partner in real life.. Good product but not for every targetgroup" reply

• Noa

  Noa November 8, 2008, 2:29 pm "I think the buttons are a little bit to small......And are there maybe more colors than only black ;-)" reply

• paandach

  paandach November 8, 2008, 3:14 pm "leuke gadget ideeal voor oudere mensen. om zo in contact te blijven met anderen." reply

• annetet

  annetet November 8, 2008, 8:35 pm "I love it! Great for older people!" reply

• hansvanbijnen

  hansvanbijnen November 9, 2008, 9:41 am "Inderdaad leuk maar te standaard..Tijdelijke gadget?" reply

• wiegel19

  wiegel19 November 9, 2008, 1:14 pm "leuke dingen denk meer voor oudere " reply

• LadyAnn

  LadyAnn November 9, 2008, 2:01 pm "Helemaal mee eens.. Erg handig voor mensen die op een andere manier contact willen houden. Maar ik zou hem op een andere manier promoten. Beetje onduidelijk zo met de muziek op de achtergrond. Een goed product.dat wel. " reply

• anissa

  anissa November 9, 2008, 5:29 pm "I think the product is a great idea. It looks really easy to use and I think many people can use this, because it's not that little. I think Carin has a good idea for using it to SMS. The Logo doesnt get me, unfortunately. You have to come uop with something catchy!" reply

• belfo11

  belfo11 November 10, 2008, 12:03 pm "Nice!!" reply

• rensstudio

  rensstudio November 10, 2008, 4:40 pm "It`s very handy indeed." reply

• Emma

  Emma November 10, 2008, 7:09 pm "it is no good movie, the background noices ar verry anoying so you don´t really can understand what the product is all about.. " reply